Retailers have admitted their stockrooms are overflowing with more unsold items than usual as they enter the so-called "clearance" sales that start after Christmas.
Stores will be attempting to offload coats, jumpers, gloves and boots that have gone unsold due to the warmer weather.
But some retail analysts said shoppers had simply learned to wait until prices hit rock bottom.Retailers spent most of 2015 educating consumers not to buy at full price and shopper fatigue has set in, with people saying 'so what,'" said Richard Hyman, who has advised brands such as Debenhams and M&S for 35 years. "In reality shoppers have become tactical... because history is starting to tell them tomorrow [prices] might be cheaper."
The earlier start of online sales, with major shops including John Lewis, Debenhams, Next and M&S offering up to 50 per cent off, means many shoppers spent Christmas Day hunting for a bargain.Releasing its top 10 Christmas bestsellers this year, Amazon said that Adele’s comeback album, 25, topped the list.
Gadgets, video games and film and TV shows dominated the list, with Star Wars: Battlefront, making the top 10.
In a nod to tradition, If I Can Dream: Elvis Presley with the Royal Philharmonic Orchestra – a new album which combined the King’s vocals with classical arrangements – was the sixth biggest seller
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